Conchita Pleasant began her career in the beauty industry with Soft Sheen/Carson, Inc., currently owned by L’Oreal USA. She has successfully marketed a variety of hair care brands and is the owner of Pleasant Image Distributing, Inc. She expanded her influence by launching her own hair care product line Nefertiti’s Secrets. It was divine inspiration combined with her faith that motivated her to develop the brand. Conchita’s positive and optimistic outlook on life inspired her to persevere with her passion, even while undergoing chemotherapy treatment for breast cancer and now a eight-year survivor. 

Conchita continues to be a driving force in the health & beauty industry by developing innovative and quality hair care products made with natural ingredients. Her products are currently sold in Salons, Beauty Supplies and currently transitioning into new markets. Conchita values entrepreneurship, female empowerment, and beauty & wellness.  In her spare time, she contributes to the next generation of women through mentoring programs for at risk youth and volunteers to empower underprivileged women dealing with abuse among many other challenges in life.

See below what our clients have to say about Nefertiti's Secrets! 

OMG! I love Nefertiti's Secrets All In One Leave In Treatment. I actually recently chopped a bulk of my hair off a few weeks ago out of pure boredom, LOL. I use your leave-in EVERY morning & I love it! It smells good and has a nice, light feel! My hair is actually already growing back pretty fast. AMAZING product!

Essence Grant of Hype Hair Magazine/ Paramus, NJ


Nefertiti's Secret All In One Leave In Treatment..... Actually brought out the shine, added superior softness, pliability and instantly proved great integrity to clients' hair.
Debbie Ford~ GEM Hair Boutique~ Pembroke Pines, FL

I've used many products however, Nefertiti's Secrets All In One Leave In treatment has proven the best by far for my natural curly hair and the fresh scent is amazing.

Glen/Pembroke Pines, Florida


Nefertiti's Secrets Moringa Oil is light but nutritive.  It give my hair needed moisture without wighting it down and makes it very managable.  I Love it!!!

Michelle Hollinger, Miami, Florida



Nefertiti's Secrets leave in treatment gave my hair new life! It made the texture of my hair smooth and shiny.

Rhonda Kaelbel/Hollywood, Florida

This product is truly "FANTASTIC"!!! I use it right after I shampoo and condition the hair. It has two functions for my clients. It serves as a leave in conditioner and a setting agent. My clients' hair comes out bouncy, shiny, and beautiful. I LOVE IT!

Yvette-Garden of Eden Salon/ Hallandale, Florida

I've been using the Nefertiti leave in treatment for about a month now and I am loving it! The versatility that I get when I apply it to wet hair is great, not to mention the shine and bounce the hair has when my clients leave my chair. Great product!! Thanks for sharing such a great product with our industry; we definitely need more quality like this.

Celecia Ferguson/Pembroke Pines, Florida

I absolutely LOVE Nefertiti's Secrets leave in treatment! It seals and mends split ends and smells amazing. It leaves my clients hair soft and shiny without using any finishing products. It works great on natural hair, relaxed hair and weaves.

Niki- Hair by Niki/ Miami, Florida

Wow!! I used NEFERTITI on all my clients and it gives their hair the best shine and bounce, but today I used it on my weave! It gave my weave the best look and feel than any other product that I've ever used. It works on all textures of hair and I recommend this product to everyone. Love it love love it.

Lavera/ VKUTZ Salon Tique


I must say that as long as I been a hairstylist this is truly a remarkable product that I've experienced. I used the Nefertiti's Secrets leave in treatment as soon as I got home from the Naturals in the Sun hair show to test it on a client that had relaxed and highlighted hair. The product made the hair so smooth, straight, and soft. I also tested the leave-in on natural curly hair and when I was done blowing it out I was amazed how straight it made the hair without the flatiron. I also notice that it even worked great with other styling agents. I would really recommend this product to put a boost in your hair care system.

Styles Evolution, Latonya Brown/ Fort Lauderdale, FL